Picture of a person standing in grass in black and white

Hari Vishnu

Here’s the one Shopify feature that drastically improves your store experience and why nobody talks about it (until now)

June 21, 2024

I've been seeing a lot of people on the internet giving out advice on how to improve conversions on your Shopify store. However, there's really nobody that talks about product tags as a feature on Shopify and it amuses me!

So, after working with multiple multi-million dollar brands and understanding Shopify and it's ecosystem to it's core, let me spill the tea on product tags and why nobody talks about them!

So what's this all about anyway?

Product tags are a property of products in Shopify. Simply put, they're a bunch of words and phrases that describes your product to Shopify!

Here's an example of what they might look like:

image of product

Here's a product image I took from Campus Sutra. If you wanted, you could go to Shopify dashboard and add product tags to this product like: brown, full-sleeve, shirt, men, and so on.

Not only simple visual tags, we could also add tags such as: summer, casual, informal, buttons, and other tags relating the the product that suggest the kind of weather the product

What does this do then?

Adding product tags to your products in Shopify can actually do a lot of things like:

As Shopify understands your product deeply it automatically improves the search and that means it becomes super easy for people to find what they're looking for!

Significantly better SEO

Product tags also improve SEO of your pages as search indexing robots better understand the product you're selling!

That sounds awesome! But why is nobody talking about this?

As you might have guessed already, adding so many product tags to each of your products is not a very fun task. It takes a lot of time and energy while maintaing the consistency of your tags.

So how do we solve this?

Now that we have AI, we no longer need to tag products manually. We can have a GPT take a look at each of your products and generate tags for them and make the change in Shopify!

And I have found just the app to do this! It's called Helium Visual Tags on Shopify App Store and it does all of this and more.

Apart from generating product tags automatically and storing them in your Shopify store, this app also allows you to generate Product Recommendations, Complete the look to find other products that would look great with the current one and more.


All in all, it's about time people start adding product tags to their products in Shopify. They greatly improve the user experience and make it super easy for them to find what they're looking for!